The National Savings Week awareness campaign began on October 24, 2024, aiming to encourage the public to adopt saving and investing habits for personal and national development. The campaign, under the theme “Save-Invest-Prosper,” focuses on educating people about the benefits of saving and investing, which contribute to financial security and economic growth.
This year’s Savings Week seeks to raise awareness of various financial products, enhancing the public’s access to and understanding of savings services. The campaign emphasizes the importance of long-term savings, aligning with the goals of Rwanda’s second National Strategy for Transformation (NST2). By 2029, the strategy aims to increase savings from 12.5% to 26% of GDP, reflecting a significant push to bolster financial stability and self-sufficiency.
During the launch, Minister of Finance and Economic Planning, Yusuf Murangwa, highlighted the need for increased savings, stating, “There have been improvements in terms of savings; however, it is not enough. We need to save more. It is through increased savings and investments that we can offset high interest rates, ensure access to low-interest credit, create individual and national wealth, and contribute to our dignity as a self-sufficient nation.”
Throughout the week, several activities will take place to promote savings culture, including presentations from financial service providers showcasing their products. Media talk shows will feature experts from the finance, insurance, and capital markets sectors, providing insights into saving opportunities, platforms, and strategies. Mini-expos and a keynote address at Umuganda will also be held to engage the public.
The official launch event for Savings Week began on October 26, 2024, in Nyaruguru District, culminating with International Savings Day on October 30, dedicated to promoting savings on a global scale.